Personal Reputation Management

Personal reputation management is essential online image protection for CEO’s, executives, and entrepreneurs. It can also be critical for anyone else who’s seeking a job or even go on a date!

What is personal online reputation management?

These days, everyone is using Google to research anything and anyone.

I’ve personally been on dates where the woman has admitted, “I Googled you before I met you tonight.”

Googling someone is a lot more common than you might think. Thus, the need to look good online.

It doesn’t matter if you’re a CEO who wants to look professional online or an entrepreneur who’s seeking venture capital for his latest idea, people are going to check you out online before they hire you, do business with you, fund your project, or even go on a date with you.

What are the two types of personal reputation management?

The two types of online reputation management for individuals are:

• Reactive
• Proactive

Sadly, most people fall into the first bucket: Reactive.

They notice something negative about themselves on the internet and scramble to try to delete it or push it down before anyone sees it.

Most people in this situation will turn to a reputation management company for help.

If you find yourself feeling anxious about some bad online news, a lawsuit, or even a mugshot, I suggest you contact us at AffordableReputationManagement.com.

We’re the original affordable online reputation company and will help you take charge of what people see when they Google you for hundreds of dollars per month and no long term contracts.

In fact, most of our clients are CEOs, businesspeople, attorneys, educators, and other everyday people who’ve got negative links about them showing up on line.

The second type of client — although few and far between- are those that are taking a proactive stance to their internet reputation.

We encourage YOU to be the type of person who is proactive about their personal reputation management.

By steadily adding to and promoting yourself online, you help to insulate yourself should something unwanted come your way in the future.

Personal Reputation Management Tips

Here are some things you can do yourself to help protect and strengthen your online reputation:

1. Claim and use your social media profiles — LinkedIn, Twitter, Facebook, Instagram. Even if you don’t use them, signing up for them and putting your name in the profiles gives them a good chance of ranking when people search your name online.
2. Use your social media profiles. If you want to take it one step further, be active on your social media. Making connections, following others, and posting content all signal to Google that your social media accounts are relevant to you and it might rank them higher.
3. Be polite on social media. It goes without saying, but be nice. Nothing can ruin a good looking online presence faster than controversial or slanderous posts. The firestorm will be much worse, so I encourage you not to post anything you feel could be the slightest bit inflammatory.
4. Buy yourname.com. Even if you don’t do anything with it, buying your name will give you an excellent future asset you can build on. It’s only $15/year to buy and renew yourname.com each year.
5. Build out yourname.com. You can call Bluehost (affiliate link) or GoDaddy and they’ll walk you through setting up your domain on Wordpress, so you can start blogging. You can add any kind of content you want, but at a minimum, I’d have a nice, long bio about yourself of 1,000 words or more and include links to your social media and a nice image of you smiling. To help your site rank higher in Google, add blog posts on a regular basis about things that interest you.
6. Get interviewed. This is especially true for entrepreneurs, CEO’s and senior level executives. Websites like IdeaMensch, Inspirery, DotComMagazine and many others offer you a chance to get published at no charge or for very inexpensive prices, provided you complete their Q&A format. Once again, link out to your social media and to your website if you’ve built it out.

Wrapup

This is just the beginning of building up your personal online reputation.

Basically, anything you can get published online about yourself that’s within your control will help you look good online.

I recommend doing a little each month and within a year, you will have accomplished so much that you will look excellent when potential employers, business folks, and even dates turn to Google to learn more about you.